They came in second, ahead of the ruling Labour Party, and way ahead of the British National Party (BNP).
Like the BNP, they have taken a strong stand on immigration: "We will freeze immigration for five years, speed up deportation of up to a million illegal immigrants by tripling the numbers engaged in deportations, and have 'no home no visa' work permits..."
Unlike the BNP, they are not a "whites only" club. Also unlike the BNP, they have sound conservative policies on the economy, on education, on welfare...in fact, on pretty much everything, so far as I can tell.
Not to mention that their signature issue is opposition to British absorption into the abomination that is the EU[SSR].
So what's not to like, here?